This is a collection of brand definitions from experts across the world collected from websites, social media, branding & logo design books and podcasts.
I will be updating it regularly.
“A brand is a promise performed consistently over time”
Brian Collins
“A brand is the sum of all expressions by which an entity (person, organization, company, business unit, city, nation, etc.) intends to be recognized.”
Interbrand, London (It’s worth reading the complete article)
“A brand is the idea(s) behind, identity of, and experience(s) created by an organization, product, service, or other entity.”
Rob Meyerson, San Francisco based brand Strategist & Naming Expert
“A person’s perception of a product, service, experience, or organization; the art & science of brand building.”
Marty Neumeier, In the brand Glossary part of the book Brand Gap
“A brand is a person’s gut feeling about a product, service, or company. “
Marty Neumeier – in the book Brand Gap
“There is the part that people can see (Important), and then there is the part they feel (more important). Leading brands are able to form deep emotional connections because they stand for something that people care about. When I talk about brand, what I am actually talking about is what a business stands for, at its very core.”
Emily Hayward, Author of Obsessed
“A brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”
David Ogilvy, Author of On Advertising
“People talk a lot about brands. To me, brands are one simple thing, and that is trust. Your customers trust you. We don’t spend a lot of time talking about ‘the brand’. We spend a lot of time talking about how we make the best products in the world.”
– Steve Jobs, 2006
