sanathkumarjh

One of the exciting things about starting a new business or launching a new product is the phase of naming it. It is interesting to see your idea take an identity of its own and it is a great feeling when your target customers verbalize it. But finding the right name can be frustrating. You […]

This is a collection of brand definitions from experts across the world collected from websites, social media, branding & logo design books and podcasts. I will be updating it regularly. “A brand is a promise performed consistently over time” Brian Collins “A brand is the sum of all expressions by which an entity (person, organization,

Name recognition and omnichannel considerations are a vital part of any brand development process Several rebranding of top companies in recent past reveals a common trend of simplified brand identities with an emphasis on wordmark. This simplification of brand identities has led to what designers call “Blanding”, a term for a simplified sans serif typography

The BeginningsIn 2005, Hamdi Ulukaya, a Turkish immigrant in US, purchased a hundred-year-old yogurt plant from Kraft foods. He hoped to launch thick, rich and creamy Greek yogurt that he was relishing in his childhood back home but was unable to find in US yogurt market. Chobani started out as producing private label regular yogurts

Having a great logo and beautiful website for your business is a good start but to build a great brand it’s what you do as a company in reality that matters. You have to consistently deliver on your brand promises and live up to the customer’s expectations every time to earn customer trust. Brand consistency