Metayage

Rebranding & Website for Intellectual Property Firm

Metayage is an Intellectual Property strategy consulting firm that specializes in helping their clients build high value strategic International Patent portfolios. Metayage was founded in 2006 by IIT Bombay Alumnus Arjun Bala with a vision to bridge gaps between ideas and their implementation.

The word ‘Metayage’ (Pronounced as mé·​ta·​yaje) is a French word for the cultivation of land for a landowner by a farmer who receives a proportion of the produce.

Metayage IP builds a mutually beneficial relationship with their clients to protect, cultivate and maximize their Intellectual asset value.

We have taken the concept of protection that is important for the healthy growth of crops within an area. So protecting the ideas, innovation is key for businesses to achieve growth.

We have designed the logo symbol with the letter ‘M’ as the base to evoke the image of protection. Logo mark is simple, elegant and stands out in the competitive scenario. 

In today’s era where brands mostly live in digital, it is imperative to make the name of the company easy to read & memorize. So we have selected simple sans-serif typography that works in digital as well as offline mediums and at any sizes.

Old logo

New logo of Metayage IP Straategy
“Overall, my experience in working with Sanath from Socioactiv can be summed up in one word, which is “Wow”. In addition to being creative and elegant in his logo and website designs, he is diligent and hardworking, dedicated, customer-focused, prompt, reliable, and responsive. Thanks to YOU, Sanath, I finally have a logo and website that I am really proud of to showcase to the world!”
Arjun Bala
Metayage IP Strategy Consulting LLP
Metayage new logo application on business card

"My vision of a patent showcase that displayed our granted US patents soon became a reality. Thanks to Sanath, we have a one of a kind website that no IP firm in the world has – with a showcase of granted patents sorted by technology domain."